Do customers really want the product you are developing?

Come discover:

  • If you are selling a product or solving a problem
  • What type of market you are entering
  • How to create customer personas
  • How to build a Minimum Viable Products

Feeling excited already? There’s a lot more on offer.

Build a Minimum Viable Product that customers will love to pay for.

Sign up and start learning

What is the I2MF program?

The i2MF program is a discovery and learning program for startup founders like you. By using the tried-and-tested Business Model Canvas framework, it helps you:

  • Know your target market, target customers, and competitors better.
  • Develop a Minimum Viable Product.
  • Build your business model.

Learn by doing. Discover great tips and tricks on the way.

Start the journey now

Who is the I2MF program for?

The i2MF program is for entrepreneurs who have found a problem worth solving and have begun developing a product.

If you have been trying to figure out how to develop a Minimum Viable Product, you have reached the right place.

Join the program

Why choose I2MF?

I2mf is the brainchild of industry veterans who live and breathe startups. Some of the feathers in the cap of the founders-mentors:

  • Cumulative experience of 50 years
  • Investments and advisory roles in Zomato and Policybazaar
  • Investments in Cashify, VastraApp, MEDdelivery &
  • Telecom and recruitment startups set up in France and India
  • Angel investments in over 25 startups
  • Startups mentored – One hundred and counting
  • Heading and curating businesses in real estate, education, and recruitment

Choosing i2mf means placing your trust in a platform founded on lessons learnt and insights gained through first-hand experience.

Register now

What other entrepreneurs say

Below are short courses for you to explore different aspects
of your startup. Each course takes just 15min