Is your big startup idea viable?

Come discover:

  • If your startup idea is worth pursuing
  • How to identify your target customers
  • How to build customer relationships
  • How to make money and set a price

Feeling excited already? There’s a lot more on offer.

Shape your startup idea into a viable product that customers will love to buy and investors will love to fund.

Sign up and start learning

What is the I2MF program?

The i2MF program is a discovery and learning program for startup founders like you. By using the tried-and-tested Business Model Canvas framework, it helps you:

  • Know your target market, target customers, and competitors better.
  • Build your business model.
  • Go from ideation to product development and beyond.

Learn by doing. Discover great tips and tricks on the way.

Start the journey now

Who is the I2MF program for?

The i2MF program is for aspiring entrepreneurs who have already taken the first step of entrepreneurship – the thinking up of an idea – and are now looking to turn it into a sellable product.

If you have been struggling to figure out how to move from the ideation stage to the product development stage, you have reached the right place.

Join the program

Why choose I2MF?

I2mf is the brainchild of industry veterans who live and breathe startups. Some of the feathers in the cap of the founders-mentors:

  • Cumulative experience of 50 years
  • Investments and advisory roles in Zomato and Policybazaar
  • Investments in Cashify, VastraApp, MEDdelivery & Nivesh.com
  • Telecom and recruitment startups set up in France and India
  • Angel investments in over 25 startups
  • Startups mentored – One hundred and counting
  • Heading and curating businesses in real estate, education, and recruitment

Choosing i2mf means placing your trust in a platform founded on lessons learnt and insights gained through first-hand experience.

Register now

What other entrepreneurs say

Below are short courses for you to explore different aspects
of your startup. Each course takes just 15min