Get your cohort of startups ready to scale and achieve PRODUCT-MARKET-FIT

Manage the entire application process online. Help your startups increase revenue. Get them ready to raise funding.

Features of Startup Market Readiness Program (SMRP)

  • Self-paced online learning program
  • Learning-by-doing structure based on the Business Model Canvas
  • Contains quizzes & pre- & post-learning self-assessments
  • Offers tips & insights to achieve product-market fit
  • Includes dedicated mentoring by industry leaders

Benefits for Incubators/Accelerators

Simplified application process

  • Invite founders to join your cohort from the i2MF dashboard
  • Get all the applications in one place
  • Manage the entire application process from the dashboard
  • Shortlist and select startups without any hassles

Streamlined entrepreneurial learning and progress tracking

  • Give the selected startups access to SMRP to bridge learning gaps
  • Track the progress of each startup through the program
  • Engage with the founders with one click
  • Receive feedback from your cohort
  • Get each startup live mentoring with industry experts

i2MF takes care of the learning and business model development needs of your cohort so you can focus on other things.

Benefits for Startups

Market-oriented learning and mentorship

  • Identify and fix overlooked issues in business model
  • Refine business model and product to align with market needs
  • Increase user base and revenue
  • Achieve product-market fit
  • Become ready to present before investors and raise funding

Program Details

What’s in it for us as an incubator/accelerator?

Many things!

  1. To begin with, we simplify the entire application process for you by taking everything online to a centralized dashboard.
  2. We take care of all the learning needs of your cohort and get them ready for the market.
  3. We make it super easy for you to track how a startup is progressing through the program and how well it is implementing its learnings in the real world.
  4. We give you a centralized platform from where to interact with your cohort and give them feedback and receive feedback from them in turn.
What is the enrolment process like?

Enrolment takes place in two simple steps.

Step 1: Register with i2MF as an incubator/accelerator.

Step 2: Onboard your startups into the program from the i2MF dashboard.

Once you have selected the startups for your cohort, you can give them access to SMRP and they can start learning immediately.

What learning aids are included in the program?

The Startup Market Readiness Program package includes learning material based on the nine building blocks of the Business Model Canvas, pre- and post-learning self-assessments, and course-based quizzes.

When does the program start?

As soon as you are done onboarding a startup, you are ready to give the founder(s) access to the program. The founder(s) can start learning soon after.

What is the duration of the program?

This is a self-paced program that gives startup founders the flexibility to squeeze their learning time in their very busy schedules the way they choose. An investment of 2 to 3 hours a week will suffice to get to the end of the program in about 2 months’ time.

What are the technical requirements?

An internet-enabled device and an internet connection are all that is needed.

To know more about our program, send us an email at and we will get back to you in 3-4 hours. You can also call us on +91 95995 52633 between 10 am and 6 pm from Monday to Friday.

Why choose I2MF?

i2MF is a learning-by-doing platform for startup founders to expedite their journey from ideation to market fit.

It is the brainchild of industry veterans who live and breathe startups and are on a mission to strengthen the startup ecosystem by plugging the gaps in knowledge and experience so startups can avoid the usual pitfalls and have a faster and smoother journey to success.

Some of the feathers in the cap of the founders-mentors:

  • Cumulative experience of 50 years
  • Investments and advisory roles in Zomato and Policybazaar
  • Investments in Cashify, VastraApp, MEDdelivery &
  • Telecom and recruitment startups set up in France and India
  • Angel investments in over 25 startups
  • Startups mentored – One hundred and counting
  • Heading and curating businesses in real estate, education, and recruitment

Choosing i2MF means placing your trust in a platform founded on lessons learnt and insights gained through first-hand experience.

i2mf Minimize your losses and maximize your gains

Innovate. Validate. Refine. Pitch.

Convert your innovative idea into a winning business model.

What other entrepreneurs say

Below are short courses for you to explore different aspects
of your startup. Each course takes just 15min